I still Cooperate with Multiple Listing Service Members
Now, even though my real estate company is no longer a multiple listing service (MLS)
participant, I still cooperate with multiple listing service members on home sales. To be
specific, and on a cooperative sale, 1.5% of the 3% total commission would be paid to a
selling broker. As the listing broker, my agency would also receive 1.5% compensation.
But if I sell your home before a cooperating broker sells it, you would agree to pay my
company the entire 3% amount. The total commission, unless otherwise agreed to in
writing, will never be more than 3% of the sale price -- guaranteed!
We sell homes for only 3% of the sale price
Hello, homeowners, my name is Clinton Paquette. The day of having to negotiate for a lower percentage rate is over. Because my real estate company is no longer a multiple listing service (MLS) member, I've been able to reduce my total commission from a high of 6%, down to only 3% of the sale price. To effectively replace the MLS, I now sell homes through my open house marketing plan. To help you better understand my marketing strategy, I now offer an open house marketing class. And while taking my $50 class would be very helpful, it's not mandatory. But if you're really serious about selling your home, I will present that one hour class in either the privacy of your own home, or at my Sterling Heights office. Class content will include how to properly stage your home for sale, to strategically placing your open house directional signs, to correctly pricing your home from the outset, and finally, to effectively negotiating the sale price of your home. If you don't follow and implement my aforementioned plan, selling your home will be difficult. In short, my $50 class will get you to the real estate closing table!
Now, for my open house marketing concept to be successful, you'll need to hold your house open every Sunday, 1-4. If you can't or simply don't want to hold your own open houses, your Paquette Realty agent can help you. No matter what details you settle on, however, your house will still need to be open every Sunday, 1-4. You see, because all of our advertising is built around the Sunday, 1-4 open house, all of our house and condo listings need to be open on that specific day, and from 1-4. To be clear, there are no exceptions to this requirement.
Having said that, let us now take a look at two example sales. On the sale of a $300,000 home, my compensation would be $9,000. But on a condo deal, closing at only $80,000, my commission would come in at only $2,400. Big or small sale, all of my deals receive the same degree of attention. Needless to say, the spirit of real competition is alive and well within my real estate brokerage.
The High Commission Problem
Moving on, and for far too long, now, residential real estate commissions have been exorbitantly high. And to exacerbate this problem, some real estate agencies are now charging even more than the typical 6% commission. And to my amazement, many people are actually paying these excessive amounts. Big fees and high commissions, of course, are a consequence of not having real competition in the residential marketplace. My 3% guarantee is an attempt to combat this ongoing problem.
Eliminating The Real Estate Middleman
By charging only 3% total commission, I've effectively eliminated the real estate middleman. And the middleman, of course, is the multiple listing service (MLS). Because these various entities have convinced most home owners that their MLS concept is the only way to sell a home, they can get away with charging the additional 3% or more commission. A growing number of enlightened sellers, however, are saying no to that 3% additional commission, and the MLS member.
Conversely, and for similar reasons, many wise home buyers are no longer using a multiple listing service member to help them search for a home. And many still go on to actually find and buy their own dwelling. But why is this happening? Could it be said that an increasing number of home buyers finally understand that the multiple listing service seller has added a big commission to the list price of their home? The answer, of course, is yes. And they won't tolerate any longer.
A Written Listing Agreement Is Not Required
Now, since I don't require a written listing agreement, my peers within the real estate industry would tell me that this is a foolish proposition. They would tell me that most of you will not pay a commission unless contractually obligated to do so. Well, having already done much experimenting with my 3% model, I'm happy to report that this is not true. Most of you, in fact, after taking into consideration that you could be paying as much as 6% or more to sell your home, have been more than willing to pay a 3% commission.
So, whether you're selling or buying within the State of Michigan, I'm here to assist you. If you're selling, and as stated in my first paragraph,
you don't need to take my open house marketing class to receive my help. But, if you're really motivated to sell your home, taking my class will save you a lot of time and money. That said, I'm now looking forward to hearing from you!
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